June 2019: Launch of Summer Collection and Product Discounts!
Based on customer feedback and social media interactions we have now launched our summer collection that focuses on Womens Rash Guards and Yoga Leggings. Other new products have also been released, and we have also added more non-clothing items to our catalogue to showcase the amazing creatures that live on Caribbean coral reefs. The summer collection has been given a lower price-point than before to reflect customer appreciation, so have a look and take advantage of these discounted rates today! This collection also serves to highlight a slight change in product direction, driven by our sales, that focuses more on athleisure wear and beach wear, especially those that relate to either yoga or outdoor pursuits such as surfing and/or diving. Enjoy!
February 2019: New Products and Colorado Model Photoshoot
To celebrate a successful launch, and a new year of exciting development, Reef Creature Clothing has added a number of new products to its line, including Womens Rash Guards and Skater Dresses! To further celebrate, we also organised a photoshoot with @theraw_photo in Colorado to showcase some of our most popular products of 2018. Many thanks to all involved, and the Reef Creature Team look forward to an even more successful 2019!
November 2018: Reef Creature Clothing Website Launch
After completing product launch collection, fully scrutinising our new website theme, and conducting a number of end to end tests, the Reef Creature Clothing line is now live! A big thank you to everyone for all their hard work and insights, and now its time to build a unique brand of clothing that reflects the vibrance and diversity of coral reefs and their inhabitants!
August 2018: Second Beta Website Launch
With initial product design now complete a new website theme began beta testing with mock product catalogue, new URL and numerous test products. Feedback from social media followings and team members were incorporated into what would become the final launch sequence over the following few months.
November 2017: First Beta Website Launch
With the completion of the new Reef Creature design portfolio, the first beta-stage website was launched that showcased a selection of the digital renderings but did not currently offer them for direct sale on hard copy products. At this stage the aim was to develop a web presence, begin social media followings, and get feed back from potential investors that would help guide the next developmental phase…..placing these designs on physical products!
February 2017: The Birth of Reef Creature
During meetings while out in the Caribbean, the Reef Creature concept was born. Over the months preceding these meetings the original design portfolio was created that won over the soon-to-be Reef Creature Team. This portfolio used original underwater photographs taken on location in the Caribbean to create colourful and vibrant digital renderings that would be used as prints on athleisure wear, beach wear and other printed products. At this early stage in the process many details still needed to be finalised, but the project was given the green light and the real work now began!